Absolut Vodka was introduced to the global market in 1979. The vodka is made from winter wheat. Absolut created a luxury market for a premium vodka and has since become the third most popular spirit brand in the world. Today it is one of the leading spirits brands in the world.
The consumer takes one look at the Absolut vodka brand and knows that there is something different about the brand when compared to others. Over the years Absolut has expanded the brand to encompass art, fashion, an interactive website and even an ice bar.
