Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles. The bottle’s design hints toward both the 2008 & 2015 Absolut Colors editions developed in collaboration with the Pride flag creator Gilbert Baker, as well as the 2009 No Labels edition, a bottle with no labels or logos, which celebrated the potential of a world where people were accepted for who they are, rather than by any labels.

70cl │40%

Country: Sweden