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Martini
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Alessandro Martini and Luigi Rossi took over the National Wine & Spirits Distillery in a small village near Turin, magic happened. It was in 1863 that Martini's enterprising spirit and Rossi's creative genius were galvanised into a vermouth that has endured for more than 150 years: the inimitable MARTINI Rosso.
From the aromatic botanicals of the famous vermouth to the golden effervescence of the Asti wines, Martini's influence has spanned continents and decades. Whether it's the limited editions that celebrate Martini's history or the time-honoured classics loved by bartenders the world over, every bottle of Martini starts with the wines, carefully selected from only the best harvests.
The location selected to produce Martini was no lucky accident. The tiny village of Pessione was carefully chosen for its proximity to the winemakers of Piedmont, the botanical-rich foothills of the Alps, the vermouth trade of Turin and the port of Genoa.
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